Sri Lanka's 'inspired solution for branded clothing' Brandix has been accorded 'Business Superbrand' status in the apparel sector by the Superbrands Organisation, an independent authority that identifies and pays tribute to exceptional brands around the world.
The rating follows an evaluation by a Business Superbrand Council of 22 eminent corporate sector personalities assigned the task of selecting the 50 best Business to Business (B2B) brands in Sri Lanka from a shortlist of over 100 business brands.
"Superbrand status represents an acknowledgement by our peers in diverse sectors of the success of our efforts to be a total solutions provider to the global giants in apparel," Brandix CEO Ashroff Omar said. "In that context, this is a welcome, unsolicited accolade."
The Superbrands Organisation describes a Business Superbrand as one that has established the finest reputation in its field and offers customers emotional and tangible advantages over competitors. Business Superbrands represent quality, reliability and distinction and affirm the recipient as one of the elite business brands in the world.
Superbrand status represents an acknowledgement by our peers in diverse sectors of the success of our efforts to be a total solutions provider to the global giants in apparel
Ashroff Omar, CEO
The US $ 320 million (2006-07) Brandix Group comprising of more than 25 manufacturing facilities in Sri Lanka and India and strategically located international sourcing offices, is the largest apparel exporter in Sri Lanka. The pioneer of the concept of total solutions in the Sri Lankan apparel industry, the Group provides direct employment to more than 22,000 people and is a preferred solutions provider to some of the world's best brands, including Gap, Marks & Spencer, Victoria's Secret, NEXT, Lands End, Ann Taylor and Abercrombie & Fitch. Brandix specializes in casual bottoms, intimate and active wear, textiles, knitted fabrics, sewing and embroidery thread, accessories and hangers. The Group also offers wet processing and finishing and fabric printing.
The winner of two Presidential Export Awards in 2007, Brandix has many firsts to its name, including the recent certification of its textile processing company Brandix Textiles as Fair Trade and Organic compliant. Brandix also has the distinction of obtaining the fastest certification globally for the Worldwide Responsible Apparel Manufacturing Programme (WRAP) and is among very few companies in the world to be WRAP certified.