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Sri Lankan apparel industry leaders Brandix arrive in Bangladesh

14 August 2007

--World class thread manufacturing plant A&E (Bangladesh) to be formally inaugurated on August 23 --

A team of top apparel sector entrepreneurs from Sri Lanka arrives in Bangladesh next week to formally launch American & Efird (Bangladesh) Ltd., a joint venture sewing thread manufacturing operation that will significantly strengthen the growing ready made garments industry of Bangladesh.

Directors of Brandix Lanka Limited, Sri Lanka's largest apparel exporter, led by Aslam Omar will join A&E President Fred Jackson in the formal inauguration of the company which has operated a manufacturing plant at Islampur, Gazipur for three years as a satellite plant of A&E Lanka's state-of-the-art manufacturing facility in Sri Lanka.

A joint venture between Brandix Lanka Ltd, Brandot International Ltd and American & Efird Inc., American & Efird (Bangladesh) Ltd., will be officially launched on the 23rd of August, 2007. The company's growth plan in Bangladesh includes providing more employment opportunities and offering training and development to assist in increasing knowledge and skill levels in the manufacture of sewing and embroidery thread.

Commenting on the formal inauguration of A&E (Bangladesh) Mr. Omar said: "Brandix is very excited about the prospects for its operations in Bangladesh. A&E is projected to play a significant role in helping to meet the huge demand for thread Bangladesh's apparel manufacturing industry, whose exports are in the region of US$ 9 Billion a year.'

Primary amongst the many benefits the ready made garment industry will derive from the presence of American & Efird Bangladesh will be the range of A&E sewing thread and Lurex branded metallic embroidery and sewing thread, all renowned globally for their superior performance with due recognition from leading global retailers. The company provides a comprehensive range of colors, available globally in addition to a Dye-to-match (DTM) service.

Brandix is very excited about the prospects for its operations in Bangladesh
Ashroff Omar, CEO

One of the cleanest manufacturing operations in Sri Lanka, the ISO 14001:1996 certified A&E Lanka received the prestigious Excellence in Social Responsibility Award last year in the 'Preservation of the Environment' category from the American Apparel and Footwear Association (AAFA), the national trade association of the USA that encompasses apparel, footwear and other sewn product companies and their suppliers. The satellite plant in Bangladesh is designed and operated along the same lines and can be considered one of the most environment-friendly manufacturing facilities in the country.

Brandix Lanka has also established a strong presence in India with the setting up of Brandix India Apparel City, (BIAC) in Andhra Pradesh. The 1,000 acre apparel city is one of the largest and most advanced manufacturing parks in the world and envisages a 'fibre-to-store' model for some of the world's top apparel manufacturers. Several leading international apparel and accessory manufacturers have already confirmed their commitment to set up plants at The BIAC which aims to build capabilities in spinning, fabric, accessory and apparel manufacture supported by services such as logistics, training facilities, laboratories and other ancillary requirements, making it a fully-integrated one-stop-shop. When fully functional, BIAC is expected to act as a strong catalyst for the development of the regional economy.

Brandix pioneered the concept of total solutions in the Sri Lankan apparel industry and is Sri Lanka's largest apparel exporter with a consolidated annual turnover of over US$ 320 million. The Group is a preferred solutions provider to some of the world's best brands, including Gap, Marks & Spencer, Victoria's Secret, NEXT and Abercrombie & Fitch and specializes in casual bottoms, intimate and active wear, textiles, knitted fabrics, sewing and embroidery thread, accessories and hangers. The Group also offers wet processing and finishing and fabric printing. With a vision "to be THE inspired solution for branded clothing" Brandix is supported by over 25 manufacturing facilities in Sri Lanka, India and strategically located international sourcing offices.

American & Efird, Inc is one of the world's foremost manufacturers of industrial sewing threads and yarns and consists of 38 ultra modern manufacturing facilities and 59 service centres. The company has a presence across 50 countries extending from the Americas and Europe to the Far East.


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