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Brandix honours stars at glitzy awards gala

15 August 2007

--Glamour and glitz fused with inspirational presentations at the second annual awards gala of Sri Lanka's top apparel exporter Brandix recently.--

Themed 'Dream,' the event honoured 50 of the Brandix's best executive employees, referred to as associates across the Group, for their achievements and commitment to values as well as tangible contributions to the growth of business.

Addressing some 1,300 associates who packed the main hall of the BMICH, Brandix Chairman Ken Balendra focused on the theme of the event and the value of vision. Quoting from motivational material, he stressed that "a visionary is not deterred by the size of the dream."

"Any success you have in life," Mr. Balendra said, "must begin with a vision. You must have a picture in your mind of exactly what you intend to produce."

Brandix CEO Ashroff Omar said the US$ 320 million Group, which completes five years under the Brandix identity in 2007, had recorded its best ever performance last year, achieving top and bottom line targets. "All 22,000 plus associates came through wonderfully," he said.

Stressing that "if we want to deliver inspired solutions we have to become the inspired solution," Mr. Omar said the Brandix Group is aggressively investing in new projects to catapult the business to the next level. "We will need dreams, cash and practical effort to get there," he said.

If we want to deliver inspired solutions we have to become the inspired solution
Ashroff Omar, CEO

A feature of the event was that many of the stage acts were performed by groups of Brandix associates who had mastered choral singing, comedy and dance routines to entertain their peers. An unusual fashion show at which models displayed a new range of convertible apparel with a futuristic theme was one of the highlights of the 'Brandix Nite 2007.'

The awards presented recognised three 'Young Leaders,' ten associates for 'Values in Visible Action (VIVA) and three cross-functional teams designated 'Master Blasters.'

Brandix, which comprises over 25 fully-integrated manufacturing facilities, is backed by strategically located international sourcing offices. Brandix facilities in Sri Lanka comply with global standards and practices that go beyond the requirements of its stakeholders. The company is a member of the Worldwide Responsible Apparel Production (WRAP) Certification Programme and firmly adheres to its principles, ensuring that apparel is produced under lawful, humane and ethical conditions. Brandix also follows SA 8000 social accountability standards and has been awarded the Occupational Safety & Health Assessment Series (OSHAS): 18001:1999, an accreditation that encourages continuous improvement in workplace health and safety.

Brandix pioneered the concept of total solutions in the Sri Lankan apparel industry and is Sri Lanka's largest apparel exporter with a consolidated annual turnover of over US$ 320 million. The Group is a preferred solutions provider to some of the world's best brands, including Gap, Marks & Spencer, Victoria's Secret, NEXT and Abercrombie & Fitch and specializes in casual bottoms, intimate and active wear, textiles, knitted fabrics, sewing and embroidery thread, accessories and hangers, and offers wet processing and finishing and fabric printing. Over the last three years Brandix has invested Rs 3.1 Billion and in the last year alone the Group has invested more than Rs 1.1 Billion to expand its Sri Lankan operations.


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