The worlds of haute couture and high street fashion came together last week when designers from Sri Lanka's apparel powerhouse Brandix and aspiring young local designers met top Indian fashion designer J. J. Valaya for an exchange of ideas.
A spin-off from 'Fashion Statement 2007' the mega fashion show sponsored by Brandix and patronised by a bevy of international beauty queens and models led by the reigning Miss World, the event brought together 17 Brandix designers and 6 design students. The meeting of designers over lunch hosted by Brandix was attended by young designers from three local design schools, the Academy of Design, Lanka Institute of Fashion Technology (LIFT) and the design school of the University of Moratuwa.
High street fashion often mirrors designer fashion, with designers drawing inspiration from emerging trends in lifestyle, from what people eat to what accessories they carry to where they go
Mihiri de Silva, Head of Design
"This informal meeting was meant to give our young designers an opportunity to find out what inspires top designers like J. J. Valaya," said Mihiri de Silva, Head of Design at Brandix Intimate Apparels. "High street fashion often mirrors designer fashion, with designers drawing inspiration from emerging trends in lifestyle, from what people eat to what accessories they carry to where they go."
A design collection produced by Brandix's in-house designers for a road show in New York in October was one of the highlights of 'Fashion Statement 2007' at which three top Indian designers including J. J. Valaya were featured.
The pioneer of the total solutions concept in Sri Lanka's apparel industry, Brandix is also the country's largest exporter, with a consolidated annual turnover of more than US$ 300 million. The Group is a preferred solutions provider to some of the world's best brands, including Gap, Marks & Spencer, Victoria's Secret, NEXT and Abercrombie and Fitch. January 25, 2007