Virtually on the follow through to his World Cup heroics in the Caribbean, Sri Lanka's newest cricketing sensation Lasith Malinga has taken another milestone step, joining Sri Lanka's largest apparel exporter Brandix as a champion of the group's Corporate Social Responsibility (CSR) and Human Resources Development (HRD) initiatives.
The iconic fast bowler whose tinted curls and explosive round arm action made him one of the top attractions at the 2007 Cricket World Cup will play the role of a Brand Ambassador for Brandix, Sri Lanka's 'inspired solution for branded clothing,' promoting and enhancing awareness of the group's efforts to advance best practices in these two areas.
"Lasith was referred to us because he wants to have a career after cricket, and has a lot of empathy for our environmental initiatives," Brandix Lanka Director AJ Johnpillai said. "We were impressed by the passion he brings to his game and the fact that he is planning for his future."
"We believe Lasith can portray the values of Brandix and contribute meaningfully to our efforts to communicate these values to our 20,000 plus associates," he said.
When he is not playing for his country, Malinga will undergo training at the Brandix College of Clothing Technology (BCCT) at Ratmalana and at other Brandix companies, and tour the group's manufacturing locations to educate workers on initiatives to preserve the environment, save energy and promote the conservation of water resources.
We were impressed by the passion he brings to his game and the fact that he is planning for his future
AJ Johnpillai, Director
Speaking at the signing of a Memorandum of Understanding with Brandix, the 23 year old Malinga said: "Brandix is one of the most respected groups of companies in Sri Lanka and South Asia. I have been particularly impressed by their deep concern for community and environmental issues. They have a reputation for being a leading ethical employer and I am thrilled to be joining them as a Brand Ambassador."
Lasith Malinga is the second top sportsman supported by the Brandix Group. Chinthana Vidanage, the Sri Lankan weight lifting Gold medallist at the last Commonwealth Games and a potential medallist at the Beijing Olympics is also employed at Brandix.
Born on August 28, 1983 in Galle and educated at Mahinda College, Lasith Malinga exploded on to the cricketing stage in July 2004. Now the fastest bowler in the Sri Lankan team, Malinga has captured 83 wickets in 24 tests and 57 wickets in 38 one-day internationals. During the 2007 Cricket World Cup, he stunned the cricketing world by capturing a world record four wickets in four balls against South Africa, staking a claim to be one of the game's rising stars.
Brandix pioneered the concept of total solutions in the Sri Lankan apparel industry and is Sri Lanka's largest apparel exporter with a consolidated annual turnover of over US$ 320 million. The Group's CSR initiatives are primarily focussed on water, which it uses in large volumes in its manufacturing processes. Brandix has invested Rs 25 million in a training facility and laboratory for water conservation and management in Anuradhapura. Other initiatives include providing water through desalination plants, wells and pipe-borne water to communities in and around the Group's manufacturing plants. The scope of the Group's projects has also been extended to encompass sanitation.