Sri Lanka's largest apparel exporter Brandix, which employs more than 22,000 people, has come forward to support EDEX 2008, billed to be the country's largest ever higher education and careers exhibition, as the event's Platinum Sponsor.
Scheduled to take place at the BMICH Colombo from 18th to 20th January and Queens Hotel Kandy on 22nd and 23rd January 2008, the fifth edition of this annual event expects participation by more than 130 exhibitors and visitor numbers to top 100,000, according to its organisers, the Royal College Union.
Commenting on the decision of the Brandix Group to support this initiative, Brandix's Chief Peoples Officer Nigel Forbes said: "EDEX gives Brandix the opportunity to showcase the depth of the apparel industry as well as the Group and the diverse career options available. It also gives us a platform to present opportunities for vocational and professional growth and development within our organisation."
He disclosed that Brandix, a vertically-integrated end-to-end solutions provider to global fashion superbrands, has major plans for expansion and growth within the country and the region, as it aspires to be a US$ 500 million organisation by 2010. As it ramps up to achieve its growth objectives, the organisation will require many more talented individuals to fuel this growth.
"We are positioning our organisation as the core hub for design and development within the region, and in order to achieve this we will require diverse skill sets ranging from design and innovation to sophisticated IT support specialists and business strategists." Mr. Forbes explained.
EDEX gives Brandix the opportunity to showcase the depth of the apparel industry as well as the Group and the diverse career options available. It also gives us a platform to present opportunities for vocational and professional growth and development within our organisation
Nigel Forbes, Chief Peoples Officer
He added that the Brandix Group believes that initiatives of this nature are imperative for the future of the national economy and the people of Sri Lanka, as they provide young people with guidance and direction in their career aspirations and give educationists an insight into the educational needs of tomorrow.
The US $ 320 million (2006-07) Brandix Group comprising of more than 25 manufacturing facilities in Sri Lanka and India and strategically located international sourcing offices, pioneered the concept of total solutions in the Sri Lankan apparel industry. The Group is a preferred solutions provider to some of the world's best brands, including Gap, Marks & Spencer, Victoria's Secret, NEXT, Lands End, Ann Taylor, Abercrombie & Fitch and Tommy Hilfiger. Brandix specializes in casual bottoms, intimate and active wear, textiles, knitted fabrics, sewing and embroidery thread, accessories and hangers. The Group also offers wet processing and finishing and fabric printing.
The winner of two Presidential Export Awards in 2007, Brandix has many firsts to its name, including the recent certification of its textile processing company Brandix Textiles as Fair Trade and Organic compliant. Brandix also has the distinction of obtaining the fastest certification globally for the Worldwide Responsible Apparel Manufacturing Programme (WRAP) and is among very few companies in the world to be WRAP certified.