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Apparel icon Brandix to reveal latest designs at 'Colombo Vogue'

22 May 2008

Top international & local models take the catwalk on June 1, with 'Free spirit of Brandix'

The 'Free Spirit of Brandix' will soar on a Colombo catwalk on Sunday, June 1, giving local audiences a rare and exclusive preview of some of the hottest new designs from Sri Lanka's iconic apparel manufacturer.

Some 60 unique garments in lingerie, loungewear and casual wear designed by the Brandix creative team will be modelled by top international and local models on the second day of 'Colombo Fashion Statement' one of the highlights of the 'Colombo Vogue' lifestyles weekend.

The Brandix design collection put together for the show is themed 'Free Spirit of Brandix' and comprises of pieces inspired by current trends and fashion with an emphasis on eco friendliness, in keeping with the theme of Colombo Vogue, Mihiri de Silva, Head of Design at Brandix Intimate Apparel Ltd., said.

"Some of the garments are made out of eco-friendly materials such as organic cotton, bamboo fabric, 100 per cent cotton knits and linen, and illustrate the versatility and design capability of our designers. We have also made some of the garments more catwalk-like to add more flavour to the show," she said.

Design and development is currently one of the most important areas of focus in the global apparel market, and Brandix Lanka has invested substantially in developing local design capabilities to service the needs of key export markets
Mihiri de Silva, Head of Design-Brandix Intimate Apparel Ltd

This second exposition in Sri Lanka of exclusive Brandix designs will include dresses, yoga pants, knit tops, camis, chemises, bras and briefs, pants, shorts and skirts. Some of the new designs are based on designs presented by Brandix at recent buy meetings in the US and would represent the latest high street fashion trends in the west, Ms de Silva said.

"Design and development is currently one of the most important areas of focus in the global apparel market, and Brandix Lanka has invested substantially in developing local design capabilities to service the needs of key export markets. This collection will also be a revelation for local audiences," she added.

Brandix is the Platinum Sponsor of 'Colombo Vogue,' a three-day (May 30 - June 1) lifestyles weekend organized by the Rotary Club of Colombo Regency. The second and third days of the weekend are devoted to fashion shows by leading Indian and European designers. The fashion shows will feature the reigning Miss India for Miss World, Miss India for Miss Earth, Miss Sri Lanka, Miss Israel as well as 10 models from India and eight models from Sri Lanka.

Sri Lanka's largest apparel exporter and the pioneer of the concept of inspired solutions for branded clothing, Brandix is a preferred solutions provider to some of the world's best brands, including Gap, Marks & Spencer, Victoria's Secret, NEXT, Lands End, Ann Taylor, Abercrombie & Fitch and Tommy Hilfiger. The Group specializes in casual bottoms, intimate and active wear, textiles, knitted fabrics, sewing and embroidery thread, accessories and hangers and also offers wet processing and finishing and fabric printing.

 

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