Brandix
honours stars at glitzy awards gala
--Glamour and glitz fused with inspirational
presentations at the second annual awards gala of Sri Lanka’s
top apparel exporter Brandix recently.--
Themed ‘Dream,’ the event honoured 50 of the
Brandix’s best executive employees, referred to as associates
across the Group, for their achievements and commitment to
values as well as tangible contributions to the growth of
business.
Addressing some 1,300 associates who packed the main hall
of the BMICH, Brandix Chairman Ken Balendra focused on the
theme of the event and the value of vision. Quoting from motivational
material, he stressed that “a visionary is not deterred
by the size of the dream.”
“Any success you have in life,” Mr. Balendra
said, “must begin with a vision. You must have a picture
in your mind of exactly what you intend to produce.”
Brandix CEO Ashroff Omar said the US$ 320 million Group,
which completes five years under the Brandix identity in 2007,
had recorded its best ever performance last year, achieving
top and bottom line targets. “All 22,000 plus associates
came through wonderfully,” he said.
Stressing that “if we want to deliver inspired solutions
we have to become the inspired solution,” Mr. Omar said
the Brandix Group is aggressively investing in new projects
to catapult the business to the next level. “We will
need dreams, cash and practical effort to get there,”
he said.
A feature of the event was that many of the stage acts were
performed by groups of Brandix associates who had mastered
choral singing, comedy and dance routines to entertain their
peers. An unusual fashion show at which models displayed a
new range of convertible apparel with a futuristic theme was
one of the highlights of the ‘Brandix Nite 2007.’
The awards presented recognised three ‘Young Leaders,’
ten associates for ‘Values in Visible Action (VIVA)
and three cross-functional teams designated ‘Master
Blasters.’
Brandix, which comprises over 25 fully-integrated manufacturing
facilities, is backed by strategically located international
sourcing offices. Brandix facilities in Sri Lanka comply with
global standards and practices that go beyond the requirements
of its stakeholders. The company is a member of the Worldwide
Responsible Apparel Production (WRAP) Certification Programme
and firmly adheres to its principles, ensuring that apparel
is produced under lawful, humane and ethical conditions. Brandix
also follows SA 8000 social accountability standards and has
been awarded the Occupational Safety & Health Assessment
Series (OSHAS): 18001:1999, an accreditation that encourages
continuous improvement in workplace health and safety.
Brandix pioneered the concept of total solutions in the Sri
Lankan apparel industry and is Sri Lanka’s largest apparel
exporter with a consolidated annual turnover of over US$ 320
million. The Group is a preferred solutions provider to some
of the world’s best brands, including Gap, Marks &
Spencer, Victoria’s Secret, NEXT and Abercrombie &
Fitch and specializes in casual bottoms, intimate and active
wear, textiles, knitted fabrics, sewing and embroidery thread,
accessories and hangers, and offers wet processing and finishing
and fabric printing. Over the last three years Brandix has invested
Rs 3.1 Billion and in the last year alone the Group has invested
more than Rs 1.1 Billion to expand its Sri Lankan operations.
Aug 15, 2007 |
