In keeping with their outreach initiative ’Water is Life’, to provide safe drinking water for those most in need, Brandix – Sri Lanka’s single largest exporter, together with Reebok India, will be the main sponsor of ‘Fashion Statement 06’ organized by the Rotary Club of Colombo East.  The proceeds will be directed to a project related to providing safe drinking water to a needy community in Sri Lanka.

At Brandix, this central corporate theme directs overall community reach activities so as to derive maximum benefit to the communities they operate within.  Most recently Brandix commissioned a desalination plant at a cost of Rs 4 million for the people of Rajapakshapura numbering over 450 families, who had never had access to free, pure drinking water in the entire history of the village. “At Brandix we are committed to mitigate the issues arising from inadequate pure drinking water, a dire need for many communities in the country” said Director Brandix Lanka, Feroz Omar.
 
As part of its commitment towards helping the needy and working for the betterment of society, Reebok India will partner Brandix in supporting Rotary Club in this initiative.  Mr. Subhinder Singh Prem, Managing Director, Reebok India Company in a statement said, “Reebok believes in celebrating individuality & authenticity in sports & life. Through this contribution to Rotary Colombo East, Reebok gets together with an organization which has been relentlessly working for the benefit of Sri Lankan people and helping them by creating moments of celebrations in life.”

Fashion Statement ‘06, promising to be a star-studded fashion show is to be held on February 11, 2006 at Water’s edge, with participation from leading Indian and Sri Lankan fashion designers and models.  For the first time Femina Miss India for Miss World Amritha Thapa, Femina Miss India for Miss Universe Sindhura Gadde, Femina Miss India for Miss Earth Niharika Singh and Miss Sri Lanka for Miss Universe Rozanne Diasz, will be on the ramp together. 

This event will showcase a unique collection by leading Indian designers Satya Paul, Wendel Rodricks, Anna Singh, Falguni and Shane Peacock, Neeta Lulla, Anjali Kapoor, Deepika Gehani and local designer Lou Ching Wong, as well as the award winning designs of Dress Designer of the Year Madri Jayasekera and runner up Nishika Samaratunga.  Brandix Design and Reebok will also be featured.