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Brandix opens 1000-acre Apparel Park in India; pursues hub concept

03rd May 2010

Andhra Pradesh Chief Minister Konijeti Rosaiah addressing the gathering at the BIAC Inauguration

Sri Lanka's top apparel exporter achieves milestone in regional growth plan; envisages pool of Indo-Lanka synergies

Sri Lanka's aspirations to be a regionally-significant force in apparel manufacture took a momentous step forward on Monday the 3rd of May with the formal inauguration of the Brandix India Apparel City (BIAC), a 1000-acre apparel park at Vishakhapatnam conceptualised and managed by the country's largest apparel exporter.

High level political representation at the milestone event was led by Andhra Pradesh Chief Minister Konijeti Rosaiah and included Ms. Panabaaka Lakshmi, Union Minister of State for Textiles, U. V. Ramamurthy Raju (Kannababu), the local Member of the Legislative Assembly (MLA) from Yellamanchili, Ms. D. Purandeswari, Minister of State for HRD, Government of India, B. Srinivas Reddy, Minister for Mines & Geology, Handlooms & Textile, Spinning Mills, K. Lakshmi Narayana, Minister for Major Industries, and P. Balaraju, Minister for Tribal Welfare & Remote and Interior Areas Development (RIAD) and several other senior leaders and officials of the Government of Andhra Pradesh and the Government of India.

Brandix was represented by its Board of Directors led by Group CEO Ashroff Omar and the Sector Director for BIAC Feroz Omar.

BIAC forges a strong link between the apparel and related ancillary manufacturing capabilities of Sri Lanka and India, and builds a vast pool of synergies that will add infinite capacity and depth to the South Asian region at a time when economies of scale are critical to growth. The park is designed and constructed exclusively to accommodate top notch international apparel sector manufacturers. It is one of the largest textile industry-specific special economic zones in the world, and the only one of its scale and concept in South Asia.

Brandix's philosophy is to be the preferred sourcing hub of South AsiaMr. Ashroff Omar

"Brandix's philosophy is to be the preferred sourcing hub of South Asia," Mr. Ashroff Omar said, "in line with its overall objective of being a global competitor equipped with both vertical as well as geographical spread."

A vertically-integrated manufacturing zone geared to support large scale knitting, garment manufacture, finishing, printing and embellishments with common facilities, BIAC when fully occupied, will accommodate up to 20 apparel manufacturing plants, three fabric mills, eight accessories manufacturers and a finishing plant. Ancillary service providers including a centralized logistics facility are supported by the full gamut of infrastructure of power supply, water, communications, roads and worker facilities. It will link global brands, manufacturing operations and service providers in a synergistic convergence that will consolidate the South Asian region's strength as a major apparel hub.

BIAC has been developed as an ecologically sustainable site that features green infrastructure and sustainable designs. The park's integrated green infrastructure and efficient engineering designs ensure that final construction maximizes eco-industrial balance and meets sustainability business objectives.

The pioneer of the concept of 'total solutions' in Sri Lanka's apparel sector, Brandix is a preferred supplier to some of the world's leading apparel brands, including Gap, Marks & Spencer, Victoria's Secret, NEXT, Lands' End, Abercrombie & Fitch, Old Navy and Tommy Hilfiger.


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