Sri Lanka's Brandix Group has taken caring for the community beyond national boundaries to support people suffering from leukaemia and cancer in the United States of America by becoming a sponsor of 'America's Most Beautiful Bike Ride,' a fund-raiser for the fight against blood cancers.
An apparel exporter of significance in the US market, Brandix joined many other top global brands as a Silver Sponsor of last year's event at Lake Tahoe, Nevada, which raises funds for the Leukaemia and Lymphoma Society whose mission is supporting the search for a cure for leukemia, lymphoma, Hodgkin's disease and myeloma, and improving the quality of life of patients and their families.
For an emerging global player like Brandix, the world is the community, especially with globalisation dismantling national boundaries..Brandix Director AJ Johnpillai
"For an emerging global player like Brandix, the world is the community, especially with globalisation dismantling national boundaries," said Brandix Director AJ Johnpillai. "This sponsorship reflects our outlook as a global corporate citizen, and our commitment to the wellbeing of local communities wherever we are present as a manufacturer or as a supplier." 'America's Most Beautiful Bike Ride' in Lake Tahoe was conducted by Team In Training (TNT), the world's largest endurance training programme for the novice and the advanced athlete. Each participant in the fund-raising race is assigned a team mate, a child or adult with blood cancer, to motivate him or her to keep training and push hard on the day of the event. TNT has helped raise US$ 750 million over the past 20 years for the efforts of the Leukaemia and Lymphoma Society. Nationally, all TNT chapters combined raised US$ 7.1 million at this year's event.
Sri Lanka's largest apparel exporter and the pioneer of the concept of inspired end-to-end solutions to the apparel industry, Brandix has extensive corporate social responsibility involvements that take the company to the grassroots in rural Sri Lanka. The Group's CSR efforts are driven by the central corporate theme 'Water is Life' and constitute a long term commitment to increasing the availability of water and the provision of safe drinking water to those most in need. As part of this effort, Brandix donated to the government and people of Sri Lanka a Water Research and Training Centre in Anuradhapura and partnered Deutsche Bank in a project to provide water filters to 2000 families in the North Central Province. The Group's community outreach initiatives also include providing water through desalination plants, wells and pipe-borne water to communities in and around its manufacturing plants and the improvement of sanitation facilities in needy areas.
In another demonstration of compassion for the community, the employees of Brandix donated 1721 pints of blood to the National Blood Transfusion Service (NTBS) of Sri Lanka in August last year.