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Textured Jersey launches fleece programme for Victoria's Secret PINK

August 2008

Denise Landman, President of PINK - Victoria's Secret USA, launching the in-region fleece programme of Textured Jersey Lanka at the invitation of Brandix CEO Ashroff Omar (extreme right).

Brandix joint venture to produce fleece in Sri Lanka exclusively for world's #1 loungewear brand

Textured Jersey Lanka (TJL), a joint venture involving Pacific Textiles and the country's top apparel export group Brandix, has launched an in-region fleece programme in Sri Lanka under which the company will produce fleece exclusively for Victoria's Secret PINK, the #1 loungewear brand in the world.

The company's state-of-the-art 650,000 square-foot facility at Avissawella has acquired specialised machinery for the production of fleece fabric that will be used exclusively in the manufacture of hoodies and pants for the PINK brand at the Brandix Intimate Apparel plants, enabling the reduction of lead times considerably.

The new initiative was flagged off by Denise Landman, President of PINK - Victoria's Secret USA who along with Sharen J. Turney, President and CEO of Victoria's Secret Mega Brands USA led two teams of Senior Executives from Limited Brands and Mast Industries on recent visits to Sri Lanka and India.

"The in-region fleece programme is a milestone for Textured Jersey, as it marks a significant strengthening of its capabilities and scope as well as its commitment to Victoria's Secret PINK," Rohan Goonetilleke, Managing Director of TJL
"This is yet another example of the Brandix Group's inspired solutions and continuing dedication to vertical integration."

Textured Jersey produces technically demanding weft knit fabrics for intimate apparel, ladies casual and leisure wear, men's underwear and sportswear. The factory has the capacity to knit, dye and finish 2.6 million meters a month.

A leader in cotton blended fabrics in Sri Lanka, the company specialises in Viscose, Modal, Micro-Modal, and Tinsel and Single Jersey, Rib and Interlock product categories in the form of Yarn Dyes, Solids, Prints and Marls and has a wide ranging finishing capabilities such as Encapsulation, Moisture Management, Seeding and other customized finishes.

The entire production facility is fully automated with a hi-tech color dispensing system which is the only one in the region and is equipped with the best brands of knitting, dyeing and finishing machines. The company's laboratories are accredited by Victoria's Secret, Marks & Spencer, NEXT and Daddies and has recently been awarded Accredited Lab status by INVISTA, the global integrated producer of polymers and fibres. This accreditation recognizes and approves Textured Jersey's high level of technical expertise to test and self-certify fabrics containing LYCRA® fiber, as per the test metrics defined by INVISTA.

Textured Jersey's client portfolio comprises of high profile and sophisticated international brands synonymous with high quality garments and fashion wear. The company's exacting standards in quality coupled with reliability, innovation and service have resulted in customers continuously growing their business with the company.

 

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