At Brandix, we understand that innovation plays an integral role in shaping the solutions that we offer to our customers. This, in turn, enables us to empower the inspired minds of our innovators, designers, engineers and strategic thinkers to create our products in a way that is both a solution and an inspiration to the industry. To this end, we are keenly exploring all opportunities in business model, technology, product, process and cost innovation to serve the needs of our customers.
Our focus in this area is exemplified by our investment in Inqube.
Inqube is a design and innovation-based apparel solutions provider with a vision to bring next generation clothing solutions to life. InQube comprises of a team of professionals possessing deep domain expertise in Active, Intimates and Technical apparel categories. The team comes with a proven track record of building category market share by creating world class, scalable, vertical value chains from collaborative innovation and design to technical manufacturing.
The company is a culmination of an acquisition of Quantum Clothing Group, UK, a merger with the Active wear cluster of Brandix and the Innovation and Design hub at the heart of all we do.
Inqube adopts a consumer centric process to innovation that is centered around deep consumer insights and strong market intel. The entity’s creative center of excellence in the UK possesses experienced technical and design personnel required to bring cutting-edge design and technology to market. Design thinking at the heart of the creative centre’s efforts enables the team to empathize with the customer and the consumer problems at hand to design and bring to life conceptual design that meets these unique needs.
Leveraging on an open innovation framework to connect and develop with a strong eco system of global partners, Inqube has created a state-of-the-art makers space, named InqLabs to incubate emerging apparel technologies with a view to develop, validate and de-risk commercially feasible and scalable technology platforms.