As children, we’re taught some of life’s simple yet profound lessons: be kind, share, help others. We carry those values in our hearts—until the world starts whispering a different story. One where success feels like a race. Where scarcity looms, and competition creeps in. Especially for women, it can feel like we have to outshine each other just to be seen.

But there’s another way. A more powerful one. Shine Theory, created by Aminatou Sow and Ann Friedman, invites us to rewrite the narrative. It shows us that the spotlight isn’t scarce—and when women support each other, we all shine brighter. It’s not just feel-good thinking. It’s transformative. We go further, grow stronger, and thrive deeper when we lift together.

From Competition to Collaboration

Shine Theory flips the script. Instead of asking, How do I win? it asks, How can we rise together?

This shift isn’t always easy. Supporting someone else can challenge our ego or awaken old insecurities. But it’s worth it. Because when I help someone succeed, I’m not diminishing myself—I’m investing in a stronger circle. One that will hold me up when I need it too.

As Priya Parker, author of The Art of Gathering, shares: great communities aren’t just about who shows up—but how they show up for each other. At Brandix, we see this every day—in how women collaborate, mentor, and share credit freely. We believe the world needs more of this.

How Support Shapes Careers

Most careers start with someone believing in you before you believe in yourself. When I first joined Brandix, I was nervous to speak at my first big meeting. I had thoughts, but no voice—until a friend turned to me and asked for my perspective. As I hesitated, unsure if I belonged, she gently tapped the table to quietly call the room to attention.

That moment gave me the courage to speak. And more than that—it ensured I was heard. That’s Shine Theory in action. And we see it across Brandix: a kind word during a deadline, a hand extended when someone stumbles, a mentor opening a door without being asked.

Iconic Friendships That Shaped History

If you want proof that women supporting women works—just look at some of history’s most powerful partnerships. Before she became a household name, Oprah Winfrey found herself at a crossroads—navigating fame, pressure, and the weight of being a first. And then she met Maya Angelou. More than a mentor, Maya became a north star. She offered wisdom in moments when Oprah needed grounding most, reminding her, “When you learn, teach. When you get, give.” Through decades of friendship, Maya didn’t just guide Oprah—she made space for her to grow, grieve, rise, and lead with purpose. Another example is Shonda Rhimes and Viola Davis.

When Shonda cast Viola in How to Get Away with Murder, she didn’t just write a powerful character—she opened a door that had too often been closed. For the first time, a Black woman over 40 was leading a primetime network drama. Viola later said, “You cannot win an Emmy for roles that are simply not there.” Shonda created that role—and by doing so, changed the landscape of television.

These are reminders that behind every iconic woman, there can be another woman who helped her rise—with belief, with boldness, and with an open heart.

Shining Together at Brandix

Shine Theory isn’t just about moments—it’s a mindset. A culture where success is defined not by who gets ahead, but by how many people you bring with you.

As Brené Brown, bestselling author and researcher, says: “Connection is why we’re here.” It’s in connection that we find courage, trust, and purpose. At Brandix, we’ve built spaces where that kind of connection can grow—across our boardrooms, factory floors, and communities.

We’re committed to living Shine Theory every day—even when it doesn’t feel easy. Through mentorship, Employee Resource Groups, and everyday kindness, we’re building a culture of inclusion and empowerment —where women rise not despite each other, but because of each other.

Because when one woman shines, we all do.
So here’s our invitation to you:
✨ Shine a light on someone who’s helped you rise.
✨ Tag a woman you admire.
✨ Be the reason someone believes in themselves.

Let’s keep lifting. Let’s keep rising.
Let’s #ShineTogether

#BrandixWomen #EmpoweredBySupport #ShineALightOnHer

– Written by the Brandix team, with reflections from across our community.