Care for Our Own was born out of a simple insight of having a large number of associates hailed from villages where access to safe, clean water was a privilege. Since 2006, this initiative has been the flagship initiative of Brandix’s CSR journey, dedicated to providing access to clean water for underserved communities showcasing excellence in establishing sustainable sources of water over 15 years.
Launched in 2015, the ‘Model Village’ concept looks back to a time when Sri Lankan villages were built around large bodies of water, temples, and schools. Brandix’s Model Village aimed to resolve water-related issues faced by people living within a 10 km radius of a Brandix factory. Based on continuous studies and surveys, the Brandix group is committed to facilitate these communities with uninterrupted supply of clean water – in their homes, schools, hospitals and shops making their lives better by uplifting the standard of living Apart from water projects, Brandix has diversified its services towards Model Village communities through sanitary facility improvement & general facility improvement projects.
“Initiated in 2012 at our Casualwear Plant in Ratmalana, the programme has now expanded to across the Group. With the development of our first 68 internal P.A.C.E. Trainers & Master Trainers in 2018, we further expanded the Trainer panel to 230 by the end of 2022.”
The GAP Inc. flagship initiative - Personal Advancement and Career Enhancement (P.A.C.E) learning programme, targets at empowering female workers by building their lives and professional skills by creating an environment of constant learning and skill upgrading.
Initiated under PVH from 2019, the programme’s target is to empower female workers in uplifting their professional as well as personal lives. Unlocking a world of opportunities for women, we officially launched the P.A.C.E. programme (Personal Advancement and Career Enhancement) with PVH in Sri Lanka, India and Bangladesh - driven by a pool of internally developed trainers for our female associates. The programme will provide them with the opportunity to thrive with foundational life skills, technical training and support to advance at work and in their personal lives.
We believe the education of children is among the most vital needs of today’s competitive world. That is why the Thilina initiative seeks to drive home the importance of education among the children of Brandix employees. As such, children of Associates working at our apparel manufacturing locations in Sri Lanka and India are presented with an educational hamper comprising of stationery and other school essentials driving the initial steps towards writing a success story in foreseeable future.
Scholarships specifically targets children who are preparing themselves for the crucial Grade 5 Scholarship Exams. Stemming from Thilina project’s steadfast belief that educational obstacles can be eliminated, it offers children of associates the peace of mind that comes from knowing they can continue their school education unimpededly without the challenges due to low economic conditions.
A learned young generation is the driving force of a nation to meet future challenges. University Scholarships scheme supports the high performers at G.C.E A/L examination who have been selected to State Universities, to pursue their undergraduate studies unimpededly overcoming the challenges of low disposable income partnering with key stakeholders in education sector. In return, this initiative focuses on creating an opportunity for Brandix employees to inspire future generations through their invaluable sponsorship for students selected under University Scholarships scheme.
Nawa Nipayum engages with the school children of our associates who seeking for an opportunity to showcase their creativity. Brandix invites the school children from Grade 5 to 13 to engage to come up with innovations based on recycled, re-usable materials which can be utilized for day-to-day purposes. The assistance from different stakeholders such as Sri Lanka Inventors Commission & ‘Inspired Manusath Champions’ supports to students.
Shilpa helps Brandix family members who had to drop out of school at G.C.E. O/L or G.C.E. A/L stages to step into higher education to pursue an inspiring career. National Vocational Qualifications (NVQ) in different disciplines are offered in this programme. As of today, 53 employees have graduated from the initiative while 130 employees are expected to graduate from 2021/22 programme.
At Brandix, we have identified the importance of reading which can help to expand the horizons of a community. With the intention of inculcating reading habitat among our own associates and their children, a book depository will be established in all our manufacturing locations. The books related to different categories collected from the donors will be distributed among the library facilities where the associates can borrow the books or read books on-site based on their preference.
“One out of every 100 blood donors in Sri Lanka are from Brandix”
Understanding how critical a sustained and consistent supply of blood is to the National Blood Transfusion Service, Brandix conducts an annual blood drive as part of an employee-driven initiative across its network in Sri Lanka. In 2019/2020, Brandix donated over 3,500 units of blood – receiving recognition for the tenth consecutive year as the ‘Largest Corporate Blood Donor’. Cumulatively this results in 36,296 pints since the inception of this initiative. After a break of two years due to challenges of pandemic, the Blood Drive is organized in 2022 with the target of reaching 5000 pints.
Krushi Sangramaya is an initiative to support our agriculture sector and farming community in the form of primary inputs such as seeds, fertilizer and agro-chemicals and working capital to realign the disrupted seasonal cycles and deliver an optimum harvest, creating positive cascading effect on seasons to come.
Through this initiative, current ‘mid-season’ is facilitated and strengthen by way of fulfilling gaps prevailing in Seeds, Fertilizer and Agro Chemical for cultivation of short-term crops in identified 05 Districts, namely, Galle, Ratnapura, Batticaloa, Kurunegala and Kegalle with the assistance of Department of Public Administration, Department of Agriculture & Other relevant government entities.
Additionally, a total of 500 acres of Cowpea & Green Gram will be cultivated in 07 Districts in the dry zone, namely, Puttalam, Mannar, Anuradhapura, Polonnaruwa, Trincomalee, Vavuniya, Kurunegala partnering with UNDP.
The harvest to be made available in the region at affordable prices, allowing farmers to maintain a working capital for continuous seasonal cultivation.